Here's how most of these customers get lost.
We're hard to find
9:14 PM. Your customer searches for what you offer. You're on page two.
Illustration: A search for "services near me" shows four other businesses. Your Business is on page two. The site doesn't make them choose us
9:16 PM. They find your site anyway. It looks dated and it's hard to tell what you do. They almost leave.
Illustration: A dated website with cramped text, a stretched photo, a tiny contact link and a 2014 copyright. Replies are slow or missed
9:21 PM. They send an inquiry. It lands in an inbox nobody checks at night. No reply. No alert.
Illustration: Your customer's inquiry, "Hi, can you tell me your prices and how soon you could start?", lands in an inbox with 23 unread messages. No alert is sent. Leads go cold
Two days later. You get back to them. They already chose someone who answered first.
Illustration: Two days later, your email asks your customer if they are still interested. They reply that they already went with someone else.